Is there such a thing as too much SEO? At first that question might seem a little silly. Many people think that you can’t get too much of a good thing. But, in reality you can. Even Christmas (or any other holiday you may celebrate) can get to be too much if you over do it.
This year I haven’t bothered to take down my Christmas decorations yet. I know its been months and I know that this makes me sound completely ridiculous, but this year I just haven’t gotten around to it yet. They got put up a little late and when Christmas was over I just wasn’t ready to see them go. After all, my house looks best in all of its Christmas glory. But, in the last couple of weeks I have realized that the good thing that is the beauty of my Christmas décor is starting to become a bad thing.
I had some friends come over last week and while they didn’t say anything, I could see those looks. Finally I brought it up. “I know the Christmas decorations need to come down, but I just really like them.” They kind of chuckled awkwardly but secretly I knew they were judging me inside.
Search engines are like my friends. They won’t tell you when your SEO is actually hurting you. It happens.
What Are These Mistakes?
Wouldn’t it be easy if there was a list of what you need to do great in SEO? I would love an SEO report card telling me what to improve, what to change and where I am lacking. Unfortunately Google has created an entire billion dollar company by keeping that little nugget of information a secret. What we can do is offer a few tips about critical SEO mistakes to avoid. These mistakes are the big ones that will hurt your site in the eyes of the search engines. Just like my spring time Christmas decorations in April make me look like a hillbilly, there is a underhanded way some companies try to circumvent the SEO rules. In our industry they are called “black hat” SEO techniques. Here are some examples.
Article Spinning- Write your own content. Don’t take others web content and then use spinning software to create text that looks unique. It is also a good idea to avoid spinning your own content to create hundreds of pieces of text from just one article. If it seems to easy to be true, it probably is.
Hiding Text- Some sites attempt to increase their SEO value by hiding text. This can be accomplished in many ways including having text that is the same color as the background color, having hidden pages that users will never find and using other similar methods.
Keyword Stuffing- Knowing your keywords and using them is important, but don’t get excessive. Try to use keywords as you would in normal speech rather than filling a paragraph with your keyword over and over again.
Link Farms- Linking to other sites can help boost your SEO, but you have to be careful how you do this. The search engines aren’t too fond of sites that are only looking to send out your link in exchange for a fee. Get your links out there naturally.
If you are the kind of person that likes to keep your Christmas decorations up for the summer and need help with your SEO shoot us an email. Perhaps we can tell you how to execute a good SEO strategy and you can encourage us to take the lights down.
*Jacqueline Rosser is a guest writer for MediaShark,LLC. She is a technical writer with specialization in SEO, Web Design and Optimization. She is based out of California.